Smarter strategy. Sharper identity.

Between the Hedgefunds

A roadmap to redefine how Stadion Money Management shows up in fintech, on every digital touchpoint.
Because Stadion isn’t just keeping up with the industry; it's setting the pace.

Project Details

Brand & Content Audit

A staging site mockup for Stadion’s new and improved website, and a detailed review of suggested site and content changes.

Who We Are Video

A simplified, animated script and storyboard that explains Stadion’s new, complex identity to its audience.

LinkedIn Strategy

An in-depth analysis and content plan for how Stadion shows up on social and reaches new audiences.

Strategic Messaging

A roadmap for communicating their newfound modern, agile, and credible identity to investors, advisors, and institutions.

Meet the

Team

Isabella Wesson

Project Manager

Isabella is a fourth-year student pursuing a Bachelor of Arts in Advertising with a minor in Business and certificates in New Media and Personal and Organizational Leadership. Through extracurriculars and various work experiences, she’s developed skills in consultative selling, creative marketing, and strategic problem-solving.

Isabella loves to try new food, go to spin classes, cook elaborate recipes, and theorize about Game of Thrones and Severance.

Mimi Januzelli

Creative Director

Mimi is a fourth-year student pursuing a Bachelor of Arts in Marketing with a Digital Marketing emphasis and a New Media Certificate. During her time at UGA along with various work experience, she has developed skills in social media marketing, content creation, and leadership.

Outside of class, Mimi loves trying out new coffee shops, listening to music, and hanging out with her friends and family.

Eby Harvard

Brand Strategist

Eby is a fourth-year student pursuing a Bachelor of Arts in Advertising with a certificate in New Media and a minor in Sociology. Through her time at UGA and various work experiences she’s developed skills in strategic marketing, creative direction, client communication, and content creation.

Outside of class, Eby loves to go for long walks, try local Athens restaurants, and spending time with friends.

Suba Senthil

Web Developer & Designer

Suba is a fourth-year student pursuing a Bachelor of Business Administration in Management Information Systems with a certificate in New Media with a web development emphasis. Through her coursework and work experiences, she has grown her skill set, including expertise in business analytics, data visualization, project management, and web development.

Suba also loves reading a good book, playing rugby on the UGA Women’s Rugby team, and being creative through arts and crafts.

Justin Jung

Video Production Specialist

Justin is a fourth-year student pursuing a Bachelor of Arts in Entertainment and Media Studies with a Certificate in New Media and a Minor in Music. While at the University, Justin has developed skills in video production, web development, and design with his involvements across campus.

Outside of class, Justin enjoys listening to alt rock, playing Tetris, watching Formula 1, and getting bubble tea.

Assignments

Checkpoint One

Exploratory Research

Project Plan

PR / FAQ

Assignments

Checkpoint Two

User Research

UX Map

Assignments

Checkpoint Three

Content & Site Audit (v1.0)

LinkedIn Strategy (v1.0)

Strategic Messaging (v1.0)

Who We Are Video (v1.0)

Visual Design Guide

Poster

Assignments

Checkpoint Four

Staging Site (v1)

LinkedIn Strategy (v1.1)

Strategic Messaging (v1.1)

Handoff Document

Assignments

Final Deliverables

Staging Site (Final)

Trailer

The information contained herein was created through the New Media Capstone Program of the University of Georgia in collaboration with Stadion Money Management, LLC and should not be considered an official representation of Stadion Money Management, LLC.